Working inside an agency, we provided creative direction on the global redesign of aquafresh.com, and produced and directed bilingual interactive video content for the site. An interesting project, in that White Trays are both a beauty product and a heavily regulated OTC,  which means casting is critical to make the interactive video engaging and, well, watchable. We did several of these, over the course of a couple of years, shooting in both Vancouver and Mexico City. They’re interactive video, as in: Click here to see how….touch over there to see closer, etc. Here are a couple of screenshots.

AquafreshProGentle

AquafreshWhiteTrays